It has been a great year on Patinformatics.com, and I would be remiss if I didn’t start by saying thank you to all of the people who took time out of their busy schedules to read the content that was posted on this site, and shared through my other social media channels.
Instead of simply looking back at the most popular posts on the website for this year in review I thought I would also share with you some of the philosophy behind the overall use of social media on Patinformatics.com. The use of social media by businesses, and individuals alike has been an important reality for sharing ideas for a number of years now, but even with that generally accept principle I thought it was still worth talking about how I specifically use all of the various options to further the goals of Patinformatics, LLC.
As listed on my home page, Patinformatics.com has three stated goals:
Over the past two years the site has primarily focused on the second and third items, and this is not going to change in 2015, but I am also looking to continue growing my consulting business, which makes all of the other work possible, so there will also be some changes made in 2015 so readers will know that I am available to provide patent landscape, and other patent analysis, and strategy services. These will not be overbearing, or intrusive, but the site will eventually start to look a little different as I begin promoting the services I offer.
Which brings me to the use of social media to achieve these goals. I use the following tools to help spread the word about what is happening in the field of patent analysis and strategy:
So, as readers can see there is an intentionality about how each of the services are used to promote the goals of Patinformatics, LLC. Overall, the objective is to share interesting ideas, and increase discussion on the importance of patents, analytics, and strategy to technically focused organizations. I would like to believe that the combination of these services is helping achieve those objectives.
With that lets look at how I performed against these objectives with the tools I chose to use:
The top ten posts from 2014 on the Patinformatics.com are:
Yummie Tummie vs Spanx Round Two – Yummie Tummie Files Design Patent Infringement Lawsuit
Revisiting an Old Standard – 80% of Technical Information is Found Only in Patents
Patent Strategy Lesson: Shaping Patent Claims to Match Changing Markets
Machine Learning in Patent Analytics – Part 3: Spatial Concept Maps for Exploring Large Domains
Machine Learning in Patent Analytics – Part 1: Clustering, Classification, and Spatial Concept Maps, Oh My!
Next Generation (NG) IP and R&D Dashboard – A Joint Development by Evalueserve and Treparel
Machine Learning in Patent Analytics – Part 2: Binary Classification for Prioritizing Search Results
Engaging Senior Management in Patent Strategy Discussions – Article from IAM Magazine Available for Download
Text Comparison Tools for Assisting with Patent Claims Analysis
First Look – New STN – Big Data Creates Chemistry Without Limits
According to WordPress Patinformatics.com was visited a little more that 40,000 times in 2014. This is a slight increase over 2013 even though there were far fewer posts published, and I stopped posting links to my posts to the LinkedIn groups I subscribe to. I am very happy with these results, and am especially pleased that a number of these top ten posts are actually ones that were published in 2013. This tells me that the goal of developing a repository of best practice is largely finding success.
I am also proud to share that 16,000 users from 132 countries viewed this site. These are pretty amazing number as far as I’m concerned, and while the true giants of patent related blogging don’t have anything to worry about I would like to think that I am serving the needs of my little designated slice of the patent universe. These are both also increases from last year.
Moving to Twitter it is fascinating to think that over the past four months my twitter feed has received over 86,000 impressions. On average each of my tweets gets 360 impressions, are clicked on about 20% of the time, and generated over 2,000 interactions from users. This is the first time I have ever looked at my twitter statistics, even though I have been using the service for years, and it is gratifying to see how many people find the links I send informative. Here is a list of the top tweets from my feed for the last four months:
My opinion, in 2024 more businesses will understand that “innovation w/out protection is philanthropy” so says a former colleague #picon2014
Thank you @EPOorg for a successful #picon2014 ! We appreciate the importance you put on #patent info & the professionals that work with it
Data to drive European #patent strategy – @aistemos – thanks for hat tip to my #picon2014 presentation @epoorg https://t.co/PLGHi55cjN
Could Ebola vaccine delay be due to an intellectual property spat? #patent for treatment licensed to others http://t.co/t0GNnbPKIa
Representatives from 48 countries participating in the @EPOorg #patent information conference, pretty amazing! #picon2014
Rockstar’s $188M Settlement with Cisco Revives #Patent Licensing | @IP CloseUp http://t.co/mvoUc4GHZy
IP finance: #Patents as an “asset”; patents as an “asset class” #patent – interesting perspective on subject http://t.co/J78RTAguoi
#patent information professionals are artists who perform an important role @cepiug President #picon2014
Adapting #patent information to the global needs – @EPOorg #piconf2014 http://t.co/QtovaECNCx
Susanne Hantos providing an excellent overview of methods for identifying the owner of a #patent document #picon2014
The majority of these are associated with the EPO Patent Information Conference I attended in November, and demonstrates the importance of having a user with a huge number of followers retweet your material. Beyond the #picon2014 tweets we can also see that tweets on the monetization of patent assets are also very popular. Overall, I am also seeing a fairly large number of retweets, and favorites from my posts so the use of Twitter also seems to be progressing the goals I set for Patinformatics.
Finally, I can also see the statistics associated with the presentations I have posted on SlideShare. Overall, the twelve presentations I put up on the site have generated more than 10,000 views. This is also a modest number of views when compared with true heavy hitters, but considering the size of the audience, and the nature of what I am posting I am pleased that many people are interested in these materials. The top presentations to date are:
The Peculiar Searching Habits of the North American Patent Searcher
Recent Trends in the Use and Market for Patent Information in the United States
What to Look for When Using US Public PAIR and Other Lessons from Blogging Working with US Examiner Citations
Surviving the UPcoming Personal Fitness Band Patent Wars
A Sea Change is Coming to Patent Analytics – Brought to You by Big Data
Harnessing the Power of Patent Analytics A Policy Maker’s Perspective
Using Patent Analytics to Engage Senior Management in Corporate Strategy
The top presentations happened to be the oldest, in this case, but I am happy to see that the fitness band case study has jumped up the list even though it is one of the newer presentations.
Once again, thank you to all of the readers, and contributors who joined me on this journey in 2014. It has been an honor to interact with many of you, and I am looking forward to sharing some additional opportunities for working with even more of you in 2015. I will be making some announcements about some exciting new develops in the next few weeks, and I hope many of you will be able to take advantage of some of the new projects I am working on.